No doubt you have addressed this subject before, but I’m a relatively new reader. My question is about getting your book reviewed (my publisher is sending out very few review copies). So how should an author go about obtaining reviews? What sources would you recommend? Which reviewers would you recommend on a national level?
Your marketing/review plan depends on the type of book you’ve written (see “genre specific” below). Some reviewers won’t accept books directly from the author. You’re going to have to do some research and customize your own list of reviewers, but here are some areas to consider.
National reviewers: New York Times (if your book is selling well enough), Publishers Weekly, Booklist, Midwest Book Review (they have a list of links to online reviewers), Library Journal, Foreword Magazine (reviews smaller, independent publishers). Also, go talk to your local librarian. He/she may have some ideas.
Genre specific: Reviewers often specialize in specific genres or age groups. Go find a few best-selling paperback books in the genre you’re writing and look at their blurbs. Any professional reviewers listed would be ones to consider.
Local/regional/niche: Newspaper and magazines—your city and any big city within 100 miles. Try to get them to do a feature story on you as a local author as well as a review. Look for genre magazines that do reviews. If you’re LDS, you want to get it reviewed on Meridian Magazine and in the major Utah papers.
Misc. Bloggers: There are a zillion bloggers out there who do book reviews. Find some that you like, that are getting good traffic (you can usually judge traffic by the number of comments they’re getting). Other bloggers to consider are: friends, family, fellow writers.
Readers, any other suggestions? Give us links if you have them.