Hi, LDSP. I’ve seen several new publishers lately that are open to LDS books—Valor, WiDo. Do you know anything about them? What do you think about them? What are their chances of surviving against the Deseret Book monopoly?
I can’t give you an opinion about new publishers until they actually release a title. I’ve talked to authors who’ve signed with both companies, and they seem happy with them. So let’s see what they produce.
The chances of surviving in this market depend upon the following:
- Funding. Do they have enough to get them through the start-up and into growth?
- Niche. Do they have a niche that will support them? What makes them different? What can they offer that the big guys can’t or won’t? They can either specialize in a genre or area (like doctrinal) or they can offer things to the author that others don’t.
- Quality. Most authors are going to hit DB and Covenant first. If they reject, they work their way down the list. By the time a mss hits a start-up, there’s usually a reason they’ve been rejected by all the others. Do these new guys have access to good mss? Also, what do they do with them once they get them? Do they have the skills, staff, resources to edit well? Typeset and design well?
- Distribution. This is the big one. Can they find a cost-effective avenue to the reader? Can they get into bookstores? Can they do the advertising needed to get their book noticed?
Personally, I hope they’re successful. If they are, I might think about putting out a shingle. . .