Hi, I’m thinking of starting my own LDS magazine for the young women. In this recession, would it be feasible to start something like this on my own?
I’m not an authority on magazines but there are similarities between a small niche magazine and a small niche book publisher.
In my opinion, launching a new print magazine is going to be difficult, expensive and very risky for one person to try to do (unless you’re independently wealthy with lots of money to burn).
In any economic climate, a print magazine in a niche market is risky business. A magazine targeted at LDS teen girls is even more risky because you not only have to convince the girls that your magazine is cool enough for them to read and discuss with their friends, but you also have to convince their parents that you’re safe and aren’t promoting anything contrary to LDS standards.
Like launching a small publishing company, you’ll face issues of promotion and marketing (letting your potential readers/subscribers know you exist), distribution (getting the product to market), and advertising (it’s hard to sell ads for an untried magazine).
You’re also going to have to answer questions in the minds of the subscribers:
- Are you competing with the New Era?
- How is this different from the New Era?
- If I read the New Era, why do I need anything else?
I’d suggest you look into creating an e-zine, or website. You won’t make any money from subscriptions, but it’s less investment up front and if you can prove your traffic, it’ll be easier to get ads.
If the website is a success, then you might want to consider a print magazine.
Any readers out there that have experience with launching a magazine? I’d love it if you’d chime in.