I ran across this article, 11 Things Not to Do Before Your Book Launch by M.J. Rose, last month. I’m not promoting her book because I haven’t read it, but these 11 tips are pretty good. Go read them, then come back here. I’ll wait.
One of the tips that I feel strongly about and regularly expound from a soapbox is this one:
10. Don’t put the “buy the book” links on an inside page of your website where no one can see them or hide them in a corner — it should never take more than 2 seconds for someone to figure out how to buy your book. It is not crass to make it clear how to buy the book that no one has ever heard of before and that you are trying to sell.
I spend a lot of time tracking down fiction by LDS authors for this site and trying to find links to author websites or blogs. When I do finally find a site, often there is NO—as in zip, zilch, nada— information about their book(s) on it!
That just makes my brain stutter.
I know I mention this a lot, but seriously, from the number of authors who are doing this wrong, I need to mention it AGAIN.
Don’t make it so hard to find out about your books!
Put cover images in the sidebar.
Add links to Amazon or Deseret Book or some place where the books can be purchased.
Make a post or a page with a large cover image, backliner text and other information to intrigue your reader, and put a link to it prominently in the sidebar or menu tab!
Seriously, with the ease of ebooks and self-publishing now, it’s a crowded field, and even more important that you do the minimal requirements to let people know that your book exists.