I get really interesting emails here at LDS Publisher. Most of the time they are spam and I just delete them—but every so often, I just have to share. Like this one:
I stopped by ldspublisher.com earlier today and noticed you tend to write about zombies from time to time. Because of that, I thought it might be worth it to share an article with you published by [redacted] with detailed information on how to prepare a barn or garage for the zombie apocalypse…
It goes on from there and includes a link to their website that features a company that builds barns and storage sheds. I did a search on my site for “zombie” and really, there’s not much there. And none of them are me writing about zombies.
This is clever. They got me to click their link.
So what does this have to do with writing? When you’re brainstorming about marketing and promo material for your book, be clever. Tie your book into something that captures the interest of bloggers or other readers. Not necessarily zombies (although that always gets my attention) but anything that’s currently in the public eye.
What are some tie-ins that you seen or used that were a clever way to get some extra attention for a book? Tell us in the comments the title of the book and the tie-in.