Why Going Through a Reputable Publisher Makes Sense by Rodney Fife/CFI

April 10, 2013 · 1 comment

in Guest Posts, Traditional Publishing

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Recently, there have been many authors who have thought about self-publishing their book. While it is understandable why this may be attractive in regards to profit, there are advantages to going with a traditional and reputable publisher.  So you may ask, What does a Publisher do that I can’t do myself?

A reputable publisher can help you in many ways. First, most publishers have a marketing team that knows how to market and present your book to the media and ultimately the end-readers. These marketing teams usually have developed relationships with media sources. This allows them to get you attention from the media easier then someone going alone. The Marketing team also has experience in what works best for each genre. Hand in hand with the marketing comes the sales team. Most publishers have established accounts with large buyers of books. A lot of these buyers will not take a look at a self-published title.

Additionally, when publishing through a publishing house you have production support. The publisher usually has a design team, editing team and a warehouse. These are all services that come with the publishing contract.

When someone self-publishes they are alone. They either have to hire someone to perform a certain task or do it themselves. So they had to first write a great title. Then they have to design, edit, market then sell it. Just think about the effort, time and cost involved. The self-published author also has 100 percent of the risk involved with failure. How many self-published titles do you see on the New York Time’s Best Seller list?

Going with a reputable publisher is beneficial not just in the operational support. But, you have someone who is behind you 100 percent. Their focus is aligned with yours. They want your story to be told loudly so they can benefit right alongside you. A great publisher will always be there ready with advice, encouragement and support.

Rodney Fife is a publicist with Cedar Fort, Inc. If you are looking to publish a title. Cedar Fort Inc. is always looking for good titles. You can submit your ideas to submissions@cedafort.com or by filling out the form on http://www.cedarfortbooks.com/author-submission/

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