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In your last post you said that in the LDS market, “the total number of copies you can sell are limited” as compared to a national market. What numbers are we talking about here? How many actual books could I realistically expect to sell in the LDS Market?

Uhmm, that depends on how well your book is written, the timeliness of the topic, the brilliance of your marketing plan, and how pretty the cover is.

A few years ago I was at a convention where several book and movie people were holding a panel discussion and that very question was raised. The consensus of the panel was that although our Church membership is much larger, the LDS buying public is really only about 3 million, with 1.5 million in the U.S. They estimated that the average product would capture between 1 and 10% of the U.S. market, so 15,000 to 150,000 units.

If I could guarantee that I’d hit that 1% mark every time, I’d be in seventh heaven. That would mean I could do a print run of 10,000 and cut my per book cost way down. And it would mean that every title I brought out would not only break even, but it would also make a little profit. Anything over that would be gravy.

That’s a great goal to shoot for, but in my experience many LDS titles don’t even sell through a first printing of 2,500 copies—or they take so long to sell through that the profit is eaten up in other expenses.

Then again, others are still picking up speed when they hit that 150,000 mark.

So, practically speaking, I’d say you want to plan your P&L based on selling 2,500 units. Plan your marketing strategy on 10,000. And plan your hustle for 150,000+.

Did I get your attention? I hope so, because I want to stress a recommendation I frequently make to authors upon acceptance of their manuscripts. (I sometimes also mention this in the process of rejection, if I think it will do any good.)

Every serious writer needs to buy a copy of The Complete Guide to Self-Publishing (latest edition) by Tom and Marilyn Ross. (No, it’s not just for self-publishers, so keep reading.) (And no, don’t check it out from the library–you’ll want you own copy to dog-ear, highlight, and keep nearby for regular referencing.) In addition to all the wonderful information on publishing (and as a published, soon-to-be-published, or published-wanna-be author, you are part of the publishing business and you need to educate yourself)…uhm, I got lost in that aside, where was I? Oh, yeah.

In addition to all the wonderful information on publishing, each chapter ends with a section called “Web Sites, Wisdom and Whimsey.” These sections alone are worth the price of the book!

Just to whet your appetite, here’s a sample:

Dynamite discussion groups for grants are online. By hopping over to http://groups .yahoo.com[*], you can search for two informative chat forums that deal specifically with grants and information for writers. Enter “fundsforwriters” in the search field to subscribe to the group that talks about grants, contests, sources of partnerships, and the like for wirters making a living through their passion for words. By searching on “FFWJunior”** you can join a smaller network that provides a weekly list of easier to achieve grants, awards, and other funding information. (p.111)***

Free money isn’t the only good tip you’ll find in this book. They also have ideas for marketing and promotion. For example, have you thought of teaching a class which introduces some of the basic ideas or concepts discussed in your book? According to this book, “Writing an information-based book makes you an instant ‘expert.’ …Many authors begin by teaching courses on the subject…”

This is a great idea and has been used successfully by several of my authors. One author teaches classes at her local grocery store and library. Another does workshops and seminars all over the U.S. and Canada. These classes lead to increased book sales–both immediately after the class, and later as your students help spread the word.

And this is not just for non-fiction, how-to’s. I have an author who has created a tie-in to the title of her fiction book. She starts with a humorous intro, reading a few excerpts from her book, then speaks more seriously on topics related to home and family. Another author wrote a fictional story about a woman in an abusive marital relationship. She often lectures on how to recognize abuse and what to do about it.

Think about your book. Brainstorm a list of topics or spin-offs based on your title and/or story line. Make a list of at least 20 ideas for workshops or seminars. Then refine the list to a couple of areas you are most interested in. Create a presentation and practice it on your friends and family until you’re ready to go public. Make sure you mention your book at the beginning, the end, and wherever appropriate in your presentation. When applicable, use scenes from your book as supporting examples of your main topic points.

Now, who might be interested in a free lecture**** or workshop on your topics? High schools, PTA groups, senior centers, community ed–the possibilities are endless. Do a little research and start contacting people to schedule events. Advertise on your website or blog that you’re willing to do speaking engagements and be sure to include how to contact you. And start telling everyone you know–friends, family, neighbors–that you’re available to speak.

*Since this printing, they have moved to Zinester.com. Or you can go straight to www.fundsforwriters.com

**Now called FFWSmallMarkets (at Zinester) or link here for the latest issue

***I’m looking at the 4th edition

****While gaining experience, offer to do your lectures for free. If you need to travel, it is appropriate to ask for expenses to be reimbursed–that is, actual mileage, plane tickets, and motel costs. Some authors never charge for the actual speaking engagement, feeling this is a service they do to the community and that they will be repaid for their time through book sales. Other authors who are in high demand have determined they must charge for their time because it takes them away from other income-producing activities (their day job).

I was wondering if there is a certain requirement for romance novels that the two main protagonists have to be incredibly good-looking, thin, and sexy. What if I were to write about a romance between a girl who isn’t the best-looking one of the bunch, maybe even a bit chunky, and a man whose ears stick out and who’s going bald? It’s not currently in my plans for the future, but I was just wondering. I don’t read romance on the whole, but whenever I have, I couldn’t help but notice how physically perfect the protagonists were. Maybe it’s just me, maybe I just notice it because I’m not exactly model-thin or model-pretty. Do you think anybody besides me would go for a romance between “average-looking” characters, or have such books tried and failed, because everybody wants to live vicariously when reading, so that they can experience what it’s like to be thin and beautiful, and get the best-looking guy?

I have to admit, I’m not the definitive voice on romances. I don’t read romance for fun (only profit). When one comes across my desk, I always make sure I get a second opinion from someone who loves the genre.

My guess is that romance readers want to imagine themselves in the role of the heroine–flowing tresses, lithesome figures, and all. If the heroine is too much like the average reader then what’s the point? But I could be wrong.

I do read romantic mystery novels, but they have a little more leeway in the area of required physical beauty. A national series that comes immediately to mind is the one by Diana Mott Davidson–the caterer turned murder mystery sleuth. She describes herself as plump and plain. Now, it’s more mystery than romance so maybe it doesn’t count.

An LDS example is Walker’s Gold by Shirley Bahlmann. The heroine describes herself as plain, clumsy and overweight. Again, that’s a romantic mystery, so romance rules may not apply.

I’m sorry I can’t give you a better answer. Maybe a reader who knows romance well can chime in here and let us know if there are any memorable romantic “anti-heroes.”

Back from another convention. This one was a 15 hour day, on my feet, selling and promoting books. For those who say publishers never promote/market books, let me just say, “thluuuubbbb!” That’s the sound of polite but sincere raspberries. It’s also the sound of my swollen ankles deflating.

I love promoting “my” books. (Yes, they’re really yours, but they’re mine too because I love them.) I love the energy. I love seeing the spark in the eyes of the buyers I’m courting–the moment I know I’ve hooked them. (I know it about 3 seconds before they do.) I love that sense of mission accomplished. And I love e-mailing my authors afterward and giving them quotes from the people who bought their books. That is fun. It’s the second funnest part of my job.

The first funnest part is creating, editing, polishing, designing…in other words, being midwife to the birth of your soul baby. That is the reason I was born. I love my job.

I just thought it was important to share that with you, to help dispel the myth that we editors and publishers are just a cranky old bunch of snooty writer wannabees.

P.S. To those of you who were expecting some posted entries to my writing prompt contest, apparently no one felt like playing this week. That’s okay. We’ll try it again another time.

It’s summer! That means vacations and travel plans for most of us. Did you now that as an author you have the ability to write off some, if not all, of your vacation costs as a legitimate, tax-deductible business expense?*

It’s true! Plan a book signing, workshop or fireside at the location you’re visiting and you can call it a business trip. It only takes a few hours away from your vacation time, and it’s a great way to boost book sales and earn a few tax deductions. For example, the last time I visited my family (out of state), I gave a fireside in my home ward on a topic from one of my books. It was a wonderful experience. I got to share something I believed in with people I have known and loved all my life. It boosted sales of that particular book in that area. And my plane ticket was a business expense.

In some cases, you can also write off a trip as research for a new book. This works well for fiction writers who want to regionalize their book (ex: visting Nauvoo to research the setting for a historical novel) or if you need to interview someone in the location you’re visiting (ex: interview your grandparents, then use that as an example in a book on writing personal or family histories).

Think creatively. I’ll bet you can come up with several ways your vacation can be turned to a business advantage.

*This posting is to help spark ideas for combining business with pleasure. The examples cited may or may not be legal deductions in your personal situation. This post is not to be considered accurate tax advice or information. Consult your accountant for details on deducting legitimate business expenses.

Do authors going the traditional publishing route need to have their manuscripts professionally edited before submitting them to a publisher? The answer is a qualified “maybe.”

I see a lot of unedited material come across my desk. You’d be surprised at the number of manuscripts I receive with misspelled words and basic grammar mistakes. (Basic = incomplete sentences, mixed verb tense, punctuation mistakes, etc.) Now, I understand that there’s no such thing as a perfect manuscript. I don’t even blink at a few errors here and there. I’m talking about multiple mistakes PER PAGE!

Then there are the content errors. I get manuscripts where the main character’s name is spelled several different ways. Or their hair color changes part way through. Or a secondary plot line is started, then dropped, never to be picked up again or resolved.

These are basics. These mistakes will get you rejected. A publisher won’t do that much editing on a book, even if it is a wonderful story. Also, these types of mistakes are interpreted as a sign of unprofessionalism, ignorance or laziness. If an author isn’t serious enough to do the bare minimum required to put their best work forward (ie: run the spell checker), then I’m not going to spend serious money publishing it.

To avoid these mistakes, you need readers. Remember, no one can edit their own work. At a minimum, I’d say have several (6 to 10) readers go through it looking for errors before you submit. These readers need to be competant spellers and grammarians, and have a sense of what makes a good story. Fellow writers, particularly published writers, are usually good at this. IF, after you’ve revised and corrected based on your readers’ comments, you feel you’ve got a pretty clean manuscript, then go ahead and submit.

If your manuscript keeps coming back, particularly if an editor/publisher in any way indicates that your book needs editing, then you should consider hiring a professional.

(This post is primarily for self-publishers. Editing for unpublished authors will be discussed in the next post.)

Two undeniable facts in writing and publishing:

1. Every book needs a professional edit.
2. No one can edit their own writing.

Even the cleanest writer needs someone who is new to the material to give the book a final read-through before going to press. A professional edit can make the difference between a book that’s difficult to sell and a hot-off-the-presses blockbuster.

As a distributor of self-published books, unedited works break my heart. I absolutely hate it when someone submits a self-published book that hasn’t been professionally edited. Most of the time, it’s a classic case of being “penny-wise, but pound-foolish.” Self-publishing is expensive and too many authors try to save a little by not paying for a professional edit.

I’ve had to reject many books for distribution due to poor editing–books that I would have happily accepted if they’d been edited properly. What is really unfortunate is that by the time I get involved, the author often has 5,000 copies (or more) sitting in their garage. They can’t afford to reprint until they sell the old ones, but the old ones aren’t selling–or they can’t find a distributor–because they weren’t edited well.

Every manuscript requires a professional edit. A professional editor is someone who has edited for pay and who has happy, repeat customers–not a friend or relative who majored in, or even teaches, English. (It’s a different skill set.) A good editor is familiar with current publishing and grammar trends (yes , grammar rules change over time). A professional editor is more than a proofreader. A proofreader finds grammar mistakes, misspellings, and typographical errors. A professional editor helps polish your writing, finds plot holes, catches inconsistencies, finds flat characters, and does so much more. A good editor is worth every penny of their fee.

Editing is a necessary process in creating a great end product. Like having a baby, it can be painful, but it must be done. If your baby needed surgery, you’d want an experienced surgeon. When it comes to editing your manuscript, you should want no less.

Please, don’t anyone send this back to me with all my mistakes circled. Remember, no one (not even me) can edit their own work.

I’ve worked way too many hours this month and I’m tired. If I had any sense, I’d be taking a nap right now. But my kids are watching Antique Roadshow and if I sit in the same room with them, they think we’re sharing the experience. So…here I am, trying not to fall face first into my keyboard.

I know, let’s do something fun. How about a CONTEST? (I love contests like these because you do all the work and I have all the fun.)

Below are three writing prompts. (Thanks G. Ellen at LDS Writers Blogck for the idea and rakrose for the link to Writers Digest, where I kifed these prompts. Since they’re publicly posted and I’m not making any money off this and I’ve given them full credit, I think this is legal.)

Pick a prompt below and write 50 to 100 words on the topic. Then e-mail it to me. You can submit to one prompt or to all three, but only one submission per prompt, and send each submission in a separate e-mail. I’ll post all submissions, make comments, and select a 1st place with two runners up for each prompt, and an overall grand prize winner. Prizes will be bragging rights and you can link back to the post where I pronounce you winner.

Unlike other e-mailed questions, I won’t be changing any names on this one. So if you want to be anonymous, don’t put your real name in the message.

Prompt 1:
You’ve invented a new soft drink that not only tastes great, but also improves a person’s ability to [fill in the blank]. Write an advertisement for your new soda.

Prompt 2:
Create a national observation day (e.g. Talk Like a Pirate Day). Include the origins and any special rituals of your day.

Prompt 3:
Two characters meet at a church barbeque.* Write about their meeting without using any dialogue. Now write the same scene using dialogue only.

Let’s see…you’ve got until next Friday, June 2, 2006, to submit. Ready–Set–Go!

*the original prompt had them meeting at a bar, but I changed it since I’m sure none of us have ever been inside a bar. I know I haven’t. Really. No honest, I’ve only seen them on TV…)

Why are all the LDS fiction books I’ve ever seen published in trade paperback format and why do they cost thirteen or fourteen or even more dollars? Can you tell me something about the reasoning behind this? For the most part, at least that I’ve seen, mainstream fiction is published in “regular” paperback format and costs considerably less, which is very tempting when you want more books for your reading bucks. I’d love to read more LDS fiction, but I just can’t afford to buy everything that looks good, so I have to pick and choose very carefully, often having to pass over several tempting offers….Will any LDS publisher ever switch over to the smaller and cheaper paperback format?

I don’t know anything about economics, but I suppose this would probably affect the royalties that the authors would get, at least in the short term. On the other hand, wouldn’t it encourage more people to buy more books and therefore have a positive impact on the royalties in the long term?

–Budget Book Buyer

Let’s start with a quick review for readers who may not be familiar with some of the terminology. Generally, a book is first published in hardback. Hardbacks are considered to be a long-term investment intended for personal libraries. They are built to last through many readings. They are well bound, printed on high quality paper, and expensive.

After the hardback is released, the book comes out in “trade paperback.” Trades are printed on nice paper with a heavy paper cover. They can be nearly the same size as the hardback or as small as a 5.25 x 8″. For most readers, the quality is adequate for their personal libraries but not nearly as expensive as the hardback. Sometimes a book will skip the hardback printing and go straight to trade paperback.

If a book does really well, it will also be released as a “mass market paperback” (what you called “regular”). These editions are smaller than a trade, have a thinner paper cover and are printed on thinner newsprint-type paper. They are considered “throw-away” books–being made from inferior materials which start to fall apart after the second or third reading. Mass market books are cheaper because they are printed in “massive” quantities. A mainstream publisher will not offer this format unless the book is selling really, really well in the other two formats.

Now to your question of why LDS books are in trade and not mass market formats–it has nothing to do with royalties.

The quick answer is mainstream (as in large, national/international) publishers have a broader consumer base than us small, niche LDS publishers do. A good mainstream title will sell over a million copies. A good LDS title will sell a couple hundred thousand. If you’re selling a million copies, you can spread them over several formats and still have large enough print runs to get a very low price per book.

A small mainstream print run is in the tens of thousands. A small LDS print run may only be 2,000. They’re paying $1 or less per book; we’re paying $2-$3 per book.

We have to be able to build in a certain profit margin between the cost to produce the book and its retail price. We need to discount it to the retailers, cover the cost of distribution, advertising, overhead, royalties, etc. If the profit margin isn’t big enough, we can’t afford to produce the book.

In the small print runs that most LDS books sell in, there is just not enough profit margin to support multiple formats, so we have to pick one. Hardbacks are expensive and harder to sell. Mass markets fall apart and are only cheaper than trades when printed in very large quantities. So that leaves the standard LDS trade format as a nice compromise–it gives you a level of quality for a price that most consumers will accept.

Will LDS publishers ever switch over to the smaller, cheaper paperbacks? Yes, as soon as our consumer base supports large concurrent print runs in multiple formats.

I received a very vague rejection letter today. “Thank you for submitting [My Wonderful Novel]. Unfortunately, it does not fit our needs at this time.”

What the heck does that mean? [Sorry. Unless it was my letter, I have no idea what that really means. You’d have better luck asking a magic 8 ball.]

If my novel stinks, why can’t they just come out and say so? [Because we want you to keep writing.] Or if it’s for one of the other reasons you discussed previously on this blog, why can’t they tell me so that I don’t like, go off and do irreparable damage to my laptop or something? [Because we don’t want you to go off and do irreparable damage to us!]

And would it really kill them to offer just a couple of sentences of feedback? [There are days when it almost does.] Sometimes I wonder if they even read one sentence of my submission. [Uhm, we’re in the business to find manuscripts. Trust me. We always read the first sentence. Unless you’re a flamer (see last paragraph).]

Ticked Off

As a submissions editor faced with an unpublishable manuscript, I’m caught between a rock and a hard place here. On the one hand, I love authors and I want to give you as much information as I can to help you get that manuscript published. On the other hand, there are only so many hours in my work day and I need to spend most of them on tasks that will earn the company money. If I don’t, we go out of business and nobody gets published.

I’ve been asked why I can’t create a form letter that says, “Your manuscript was rejected for the following reasons…” then check all that apply, or leave a space and insert 2 or 3 sentences. I’ve tried. It doesn’t seem to make the process any easier for me or for you.
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In my experience, specific feedback ticks people off. (Funny, no one got mad when I gave specific feedback as a free-lance editor and charged them $40 an hour for it. But when it’s free, they don’t like it.)

A personalized rejection takes a lot of time and thought to create, and it usually comes back to bite me. When I sent the more personalized rejections, a lot of the authors would call to argue with me or send flaming e-mail messages.

But guess what. Nobody argues with a vague rejection letter. Maybe 2% of the authors who get the vague letter call or e-mail back. Interestingly, those who do are generally very grateful and respectful of both my time and my opinion when they ask for additional feedback, and so I generally oblige.

So if you want more specific feedback, first cool down. Then send a very short and polite e-mail asking for it. I’m guessing most editors will respond if the tone of your message is respectful and not argumentative. In our company, we keep a log with brief notes on every submission. It’s not too hard to copy and paste those notes into a reply e-mail.

Or if you’ve sent a full, include a large SASE and ask the editor to send their notes. When I read a full, I keep my pen handy and put notes in the margins of changes that need to be made if the manuscript is accepted. I don’t send these notes unless I’m asked for them because they’re really honest. Most people do not want to read, “Give me a break!” written in the margins of their masterpiece. So if you ask for it, be prepared to accept it.

When you get the feedback, you don’t have to agree with it. And you’re more than welcome to rub my nose in it later if you want. Just file it away and bring it out to show all your friends after you’ve become a rich and famous author, while I’m still a little podunk publisher. That’s fine. But please, please, please, don’t argue with me about it. I won’t change my mind. It won’t earn you any points if you try to submit another manuscript to me in the future. I note these follow-up communications in the submissions log. If I put “called 10 times to argue with me” or “sent 17 flaming e-mails” in that log, you better believe I’ll never read another sentence of anything you send me.

I’m wondering what the market for LDS science fiction is like at this moment. I’ve heard that there isn’t any, that while LDS audiences do enjoy mainstream sci fi and LDS books as separate genres, they don’t want them combined. Is this true? If it is, could it change in the near future?

I guess what I’m really asking is, should I hope to publish the space opera that I’m currently working on which uses Book of Mormon themes? Or should I abandon my labour of love and turn instead to romance and/or mystery, although I’m secretly wondering if the market for those two genres is not slowly becoming glutted?

MG

Is there such a thing as LDS sci-fi/fantasy, otherwise known as speculative fiction? The answer is a definite Maybe.

Clean Speculative Fiction: If you mean are LDS readers interested in these genres and themes, the answer is a resounding YES! With the national speculative fiction market becoming more and more saturated with sex and violence and the occult, the LDS reader is having a more difficult time finding “safe” books to read. There is definitely a market for clean, non-graphic, clear-cut ‘good vs evil and good wins’ stories.

LDS Publishers of Speculative Fiction: If you mean do LDS publishers accept and publish speculative fiction, the answer is also yes, but it is not quite so resounding. A few current examples: James Dashner’s YA fantasy series (CFI); Stephanie Black’s futuristic The Believer (Covenant); Obert Skye’s fantasy Leven Thumps (Shadow Mountain).

I think that the future will see more speculative fiction available through LDS publishers. This genre really lends itself to teaching thinly disguised correct principles and moral values in a non-preachy way. It also lets us take a good hard look at ourselves and our society without being overtly offensive or ruffling too many feathers. And the basic fantasy plot line is one we as LDS people believe in–the little guy learns of his own unique, usually divinely bestowed powers (often connected to birthright or high moral character) and uses those powers to champion over evil. We love this archetype. It’s repeated over and over in our scriptures. My company would love to find some good manuscripts in this area.

Mixing Speculative Fiction with LDS Culture: If you mean can you openly place LDS theology and culture in a fantasy or occult setting and have it published by LDS publishers and enjoyed by LDS readers, the answer is NO. (Futuristic setting is probably okay.) You cannot have bishops performing magic and you can’t baptize a vampire family. You can’t have the angel Moroni come down to teach a young woman with special powers how to part the Red Sea with her magic wand. Even Orson Scott Card, an incredibly gifted writer of speculative fiction, offended lots of LDS readers with his Alvin Maker series and his Homecoming Saga (loosely based upon the life of Joseph Smith and the Book of Mormon, respectively).

This type of treatment is highly offensive to many LDS readers. For this reason alone, it is not a cost-effective area for the LDS publisher. Take into account the fact that many LDS publishers are also personally offended by this mix and the probability of getting it published is reduced even more. I don’t know of a single LDS publisher who would touch it with a 10 foot pole. Will it change in the future? Well, you never know who will hang a shingle and be willing to try it. But I can safely say that my company would never, ever consider it. Now, we might consider something along the lines of the Magic Treehouse or the Good Times Travel Agency Series for children, but it would have to be handled very carefully.

So, about your space opera. I can’t speak to that directly because I haven’t read it. Book of Mormon themes are probably okay. Nephi’s descendents preaching to Lamanites on Pluto, probably not. You’ll have to make your own best judgment on that and see what happens.

Glutted Market: The reason the market seems to be glutted with LDS romance and mystery is because that’s what the readers want–and I don’t see it slowing down soon. I have several friends who are romance junkies who would buy and read 1 or 2 new LDS romance novels a week if that many were available. (That’s 104 romance novels a year. I don’t think the combined LDS publishing industry is producing that many yet.)

These friends also complain that there are not enough quality LDS romances out there. They read what’s published because they’re clean and safe, but they yearn for more top-notch writing. So I’d say if you lean that direction, and you can create a solid, quality, well-written manuscript, give it a try. There will be a place for it. Same for the mystery and suspense.

But if your heart is in speculative fiction, don’t let go of that dream. Keep working on it. And if the LDS publishing market isn’t quite ready for your masterpiece, take out the overt LDS references and go for national. The national speculative fiction market is going gang-busters right now. And despite what you see on the shelves, I really believe there is a demand for clean speculative fiction and it’s just a matter of time before some smaller publishers step up and fill that need.

I’ve been reading your blog ever since I discovered it about two weeks ago, and I’m really impressed. I check your blog every day, several times a day in fact, hoping for a new update, because it’s not only informative, it’s entertaining as well. (Thank you!)

I have a few questions. You say that sometimes a book is rejected because the publisher has already filled their schedule. Does that mean that it’s better to submit a manuscript in the first six months of the year, or at the end of a year so that they’re accepted by January? Do the schedules vary by publisher, or does this matter at all?

–MG

Publishing schedules vary by publisher. Some publishers work 2 to 3 years ahead, accepting in 2006 for a 2008 release. Some publishers only work a few months ahead, accepting in January and releasing in June. Some may schedule their whole year at once. Others may work on a quarterly or 6 month schedule. Still others have no schedule at all and will accept a good manuscript whenever it arrives. As a writer, you may not be able to determine how the publisher you’re submitting to works because they may not tell you. Or they may tell you their “plan,” but their reality is something else entirely. (see below)

This is how my company works. In January, we look at sales and profits for the previous year and estimate how many titles we think we can publish for the coming year. Then we make a wish list broken into genres with a loose release schedule. For example, we may decide we want to do 2 romances, 2 suspense, 2 young adult and 6 non-fiction in a calendar year. (Genres and numbers adjusted to maintain my anonymity.)

This is “the plan.” In reality, the plan never works out. We may not get any good solid romance manuscripts during the entire year. Or we may get 6. Or even 12. Or maybe we’re flooded with suspense. Or maybe we get some exceptional non-fiction manuscripts. So then we look at what we’ve got and change the plan as we go.

By December of 2005, we pretty much had our release schedule committed up through LDS Booksellers in August of 2006. After the convention, we wil look at what sold, what bookstore buyers were looking for and unable to find, and then in September, we look at our submissions and decide what, if anything, we want to try to rush out before Christmas. Everything else goes on the 2007 schedule. Then in January, we’ll evaluate the schedule and see what we have room for.

So, the short answer is just this: don’t worry about hitting a schedule because no matter how well you and/or the publisher try to time it, everything is subject to the “mice and men” phenomenon. Submit your work when it’s ready and hope for the best.

And don’t tell anyone I said this, but I have been known to jiggle the schedule myself to make room for a really spectacular manuscript. If it’s May and I’ve already committed every penny for this year, I’ll go ahead and put it on next year’s schedule. And if that won’t work, and there’s absolutely no way I think I can publish it in the next three years, but I love the book and I think it really needs to be published soon, I’ll forward it to a colleague with a letter of recommendation (with the author’s permission, of course).

Much of my summer is spent selling books. We go to conventions, contact bookstores, set up book signings and Christmas promotions. From mid-May through August, I spend more time out of my office than I do in it. In fact, I’ve already clocked over 3,000 miles in May.

The problem with traveling is that sometimes I hit a motel without wireless internet. (Yes, those behind-the-times locations do still exist.) No internet = no e-mail and no blogging. Then, when I get back to the office, there’s the mountain of catch-up work to do before I take off for the next trip.

Therefore, I apologize in advance for a sporadic posting to this site. Please don’t think I’ve forgotten your questions. I haven’t–and I promise I will get to them. I will post daily when I’m in town and when my work schedule allows it, so check back often. But for the summer, if I miss a few days here and there, please be understanding.

(BTW–I have been amazed at the response to this blog. I very much appreciate all the kind and wonderful e-mailed comments I’ve been getting. I also enjoy reading your opinions on what I have posted–whether you agree or disagree. I’m sure other readers of this blog would love reading your comments and opinions as much as I do. I encourage all of you to consider posting comments and opinions in the comments trails, and e-mailing questions to me.)

Manuscripts are rejected for a variety of reasons–only one of which is the quality of the writing. Although grammar mistakes, tired, confusing and/or unbelieveable plots, stale dialogue, flat characters, and plain old boring are the more common reasons manuscripts are rejected, there are plenty of other reasons you might be rejected that have nothing to do with your skill as a wordsmith. I’ve listed a few of them here (in no specific order).

• It’s not in our niche. We just don’t publish [insert your genre here].

• We’ve filled our schedule. Believe it or not, publishers do not have money trees out behind the warehouse. If we can only fit 5 or 50 or 500 books in our budget, and your manuscript is number 6 or 51 or 501, we have to reject.

• We don’t think we can sell it. You may have written a masterpiece, but if there’s a glut in the market for that topic or that genre just isn’t selling well at the moment, we will probably reject.

• Your treatment doesn’t fit the market. This is an LDS market and some treatments will not fly here. If your murder mystery is too bloody, your romance too explicit, your fictionalized history takes too many liberties with the accepted version of the story (example: biblical stories or events from early Church history), then we won’t publish it.

• Your topic is contrary to LDS doctrine. I shouldn’t have to explain this one, but based upon some submissions I’ve received, apparently it’s not as obvious as I think it is. When you submit to an LDS pubisher, your manuscript must support LDS beliefs. You wouldn’t expect a Catholic publisher to accept a manuscript proclaiming the pope to be a polygamist or a Christian publisher to accept a manuscript proclaiming Christ to be a myth, would you?

• We have recently accepted/published another book with a similar plot or theme.

Regardless of the reason, rejection can be disheartening, but don’t let it stop you. There is hope behind every rejection.

If you’re rejected due to writing quality, keep writing. Writing is a skill. The more you practice, the better you will get. I believe that there is no manuscript that is so bad it can’t be fixed with enough time, patience and rewrites. I also believe there is no such thing as a wasted effort. Even if you choose to scrap your original manuscript (or your first dozen manuscripts) and start on something entirely different, the process of writing those first unpublishable works is invaluable.

If you’re rejected due to one of the reasons listed above, keep submitting. Submit that manuscript to other publishers, as many as you can. Submit new manuscripts to publishers who’ve rejected you before. Eventually, you will find that serendipitous moment when the manuscript you’ve submitted fits the needs of the publisher you’ve submitted it to. And that makes it all worth the effort.

Traditional publishing is changing and we (publishers, authors, editors, agents, bookstores, libraries, teachers–in short, anyone who creates or peddles the written word) need to change with it or we will be left behind in the dust. One significant change that every author should know about and plan to use is Web Marketing.

Web marketing is a wonderful tool. It’s one of the least expensive ways to market and promote yourself as a writer and to let people all over the world know about your books. Every author should have at least one website with their writing name as the URL. If you write under several pen names, create a website for each one. If possible, create a unique website for each of your books with the title as the URL. The more ways that people can find you and your books, the better.

Websites are great, but you can’t just slap up a one pager and hope that will do the trick. You need to create reasons for readers to visit your site, over and over. E-newsletters, daily blogs, contests, prizes, freebies, interactive activities–the sky is the limit. Spend a little time surfing the web for ideas. Google some of your favorite authors and see what they’re doing. Which sites make you stop and look? Which ones did you bookmark and why? Which ones will you probably not visit again? Make a list of ideas and then brainstorm ways to make them your own and use them on your site.

As a publisher, I spend part of nearly every work day looking for new and exciting ways to promote my authors and their books. Finding good promotional ideas is part of my job, and it’s part of your job too. Here’s a link to an article on Web Marketing for Writers to get you started. (Note: I am NOT promoting this site, this company or their services. Just this one article.)

Here are links to a few LDS authors who are using some of these web marketing ideas, chosen from a completely random sampling of about 40 LDS author websites.** I’ve decided to give them “Webbie” awards.

HONORABLE MENTION “WEBBIES”

“Webbie” for Promotion of New Release:
Robison Wells (the two sites promoting his upcoming release: The Unknown Patriot and Trial of the Century)

“Webbie” for Free Give-Aways & Contests:
Shirley Bahlmann (free e-book)
Julie Coulter Bellon (contests)

“Webbie” for Great Visuals & Other Cool Stuff:
James Dashner (great visuals and music)
Jeffrey Savage (contests, newsletter, “secrets”, “cool stuff”–makes you want to click on the link)

“Webbie” for ‘I Might As Well Earn Money While I’m Doing This’:
Julie Wright (google ads earn you money)

OVER ALL RUNNER-UP “WEBBIE”
Lisa J. Peck (e-news, interlinked websites for CTR Club books, Escaping the Shadows, Surviving Abuse, Mothers of the Prophets series)

FIRST PLACE “WEBBIE”
Rachel Nunes (very interactive & has everything I’ve mentioned as being good ideas for a website)

**Obviously, I have not visited every single LDS author’s website, nor do I intend to. This was a completely random sampling gleaned from various author forums and support sites. If you think you do a great job of web marketing and you are not on this very short list, feel free to add your link in the comments trail.

If I get a lot of comments and links on this post, maybe we’ll do it again in a few months, and you can nominate sites for me to go look at.

Nobody I know writes full-time. Even those who write as their formal occupation must still deal with non-writing demands on their time. I liked this post on finding time to write. If you haven’t read it, check it out.

Had a complaint about blog displaying improperly on a Mac. Apparently blogspot is working on support for Safari and other Mac based web browsers, but it’s not here yet. Sorry. Had I known that before I started this blog, I may have chosen another host.

If anyone knows of anything I can do to jiggle the settings and/or code that will make this site display better on a Mac, please e-mail instructions.
Thanks.

Also, just curious, what is considered an average number of copies of my book that the publisher will print? And do I get any of those copies free? Or do I have to go to the store to buy them like everyone else?

Like word count, this depends upon the type of book. It also depends on things like how confident your publisher is that it will sell well, how much money they have to invest in your project, how energetic you are about marketing and promoting your book, how many pre-release orders they get, how the industry is doing, whether they print in the USA or overseas, which way the wind is blowing that morning and whether or not they’ve had a recent fight with their spouse. (Oh, no. Strike those last two.)

For the LDS market, an initial print run on a new book/author is 2,500—5,000 copies, although this does vary between companies. If you’re a big name (like a prophet), the first print run is probably closer to 10,000, maybe more. If your initial print run sells through quickly (in the first 3 months), then the next print run could be much higher.

Most companies will give the author a certain number of free copies, then allow you to purchase additional copies at a wholesale price, which you can give away or sell yourself. The terms and conditions for purchasing and reselling your own titles are usually spelled out in your contract. You should never have to go buy your book at the store.

[Sorry for not posting last night. I got distracted by American Idol.]

Received a letter that asked several questions all in one. I’m going to break it up into chunks for easier reading.

I’m working on my first novel and I was wondering if there is a
minimum/maximum word or page count that I should aim for? If my novel is too short or too long, will that cause it to be rejected?

Word count is secondary to the quality of writing, but it is important.

The average length of a book depends on what you’re writing. A children’s novel is 20,000 to 40,000. YA or middle grades are 40,000 to 60,000. Adult fiction is 70,000+. These are the general rules of thumb, but they are not hard and fast. As we’ve seen with Harry Potter, if the story is captivating enough, you can go longer–but probably not on a first book. Sometimes you can go shorter, but then you get into the psychology of price vs perceived value.

For first novels, I recommend sticking close to the averages if you can. A word count outside of the averages will not necessarily produce an automatic rejection, but the quality of your writing, the freshness of your story must be able to support a deviation from the norm.

As to figuring word count: Unless your publisher tells you to do so, do not figure word count based on your software word counter. Format your page according to industry standards (see post on formatting) and then figure you have an average of 250 words per page. Multiply that by the number of pages and that is your word count.

Hi there, I just happened upon your very creative and humorous blog. (Thank you. I’m blushing right now.) Of course you realize, what I’m doing right now is wracking my brain to try and figure out if you’re someone I know. How anonymous are you remaining? Any hints? Maybe even a “Yes, ‘Beulah’, you know me” or a “No, ‘Beulah’, you don’t know me?”

No hints.

I have made comments in public forums like this before and I have a couple of friends who blog in a “professional” capacity. And what happens is, it becomes a mess at work. Blog readers call you at work and want to argue with you over some comment you made. It drains away my work time.

My job is to find new authors and publish them; not to spend 10-20 minutes on the phone arguing over the fine points of the SASE or the finer points of e-queries vs snail mail. As a representative of my company, I can’t really tell these callers to shut up and go away. That would be mean and rude–and reflect poorly on the company I am with. But spending a lot of trivial time on the phone also wastes company time.

Now, YOU would never call me over something this trivial. YOU would only call if you were submitting a manuscript, or inviting me to a conference, or wanting to bribe me with lunch or chocolate. But past experience has taught me that not everyone attends to these professional niceties. So I choose to protect myself (and the company) with this cloak of anonymity, even though it means I may miss out on the lunch and chocolates.

Yea! Your manuscript is done and ready to start the submissions process.

Well, all but one little part in chapter X, that is. It’s not quite right and it’s bugging you, but you don’t know what to do about it. You’ve worked and reworked it, taken it out, put it back in, moved it around–nothing helps. Even your mom and your best friend and your cousin who teaches English in high school don’t know what to do with it.

So you send it in anyway, hoping the editor will catch it and fix it, because you’ve tried and you can’t. Besides, most editors think they have to change something just to prove they’re the boss, right? Even if you submitted a perfect manuscript, they’d change SOMETHING, so if you leave this part as it is, they can change it and feel like they’ve earned their salary, and maybe they’ll leave the rest of your stuff alone.

I know these thoughts run through your head. When on the writing side of the street, I certainly thought them. Even now when I know better, I find myself nodding and laughing in agreement when another author expresses these sentiments.

I understand that you’re impatient to get your manuscript out. And I know it’s frustrating to keep hitting a brick wall trying to fix problem areas. But I’d like to encourage you to keep trying. Even if it means putting your book away for a few weeks, or even a few months, and coming back to it later. Or, if you’re lucky enough to be in a good writers group, have them brainstorm with you. But don’t submit yet.

Eventually you will be able to fix the problem. I know you have the ability to fix it by the simple fact that it bothers you; you notice the problem area exists. If it wasn’t within your skill level to fix it, you would be blissfully unaware that there was a problem to begin with. Let it rest. Give it time. Work on something else awhile. Then come back to it. Somewhere in the deep recesses of your creativity, there is a solution and you will find it.

And the reality is, if you send the manuscript in with a problem spot, the editor will most likely write “Fix this” in the margin and send it back to you. If there are too many problem spots, they’ll just send it back.

And trust me. If I received a perfect manuscript, I would feel no need to change anything just for the sake of changing it. I’d be doing the Snoopy dance and singing the hallelujah chorus because my profit margin just went up!

There are so many wonderful LDS writer blogs and websites out there that I could not possibly link to all of them here. So for now, to have your blog/forum/website on my links list, it has to be a site that is PRIMARILY for support and/or education for LDS writers; not simply an author’s slice of life, or even his/her daily experiences as an author. It also needs to be kept current and posted to on a regular basis.

If you’d like to be linked here, e-mail your site address to me.

P.S. All links will be listed alphabetically. I don’t want anyone accusing me of favoritism. (Although, favoritism has gotten a really bad rap. Every choice we make in life is based on favoritism of some sort…)

P.P.S. If you’d like to put a link to me on your blog, have at it. And thanks.

Received several “edgy” submissions lately. All were rejected because I’m a “mainstream” LDS publisher.

If you want to save yourself time, expense and grief over rejection, here is a clue: Check out what the publisher has published in the past. If they’ve NEVER published in your genre, chances are you won’t get accepted.

The only exception to this might be a very small publishing house. Maybe they haven’t published fiction yet, but are willing to look at it. Maybe they’ve only published romance, but would be willing to look at fantasy. If this is the case, you can usually find another clue…

Check the submission guidelines on their website. Most will have a list of what they do and don’t accept, what they’re looking for, what they give preference too, etc.

Or a short phone conversation with the receptionist, “I’ve noticed you’ve only published pioneer fiction. Is your company thinking of expanding into other genres..?” (If they say no, politely thank them and hang up. Don’t argue with the receptionist who has absolutely no power to change policy. And don’t even think of arguing with the editor or the president of the company, who if they wanted to change their policy would have already done so.)

And if they say “mainstream LDS publisher” or “we want manuscripts that are supportive of LDS principles and beliefs” or other wording of that sort, then do NOT send them an expose (why won’t this do accents?) on Joseph Smith or a treatise on early Church doctrine that has been hushed up. Sorry, it’s not going to fly.

Reminds me of a postcard I used to have on my fridge, “Never try to teach a pig to sing. It wastes your time and it annoys the pig.” Not that publishers are pigs. And not that we don’t sing. But you get the idea.

I had to reject yet another manuscript that had LDS people having magical, mystical experiences.

You just cannot mix the two and have your book sell in the LDS market. Mormons cannot wield magic. They cannot meet up with aliens or be whisked off to a fantasy world. And you just cannot have them dealing with talking animals who pop in and out of existence in one scene, and then have them (the people, not the animals) being baptised in the next. It doesn’t fit in our belief structure.

If you want to write fantasy, then write fantasy. Leave the Church out of it. If you want to write a conversion story, write that–but the character’s conversion cannot be based upon a fantastic experience.

Well, okay, maybe if you have time travelling teens who go back to the days of the Book of Mormon, (or vice versa) but even that is a stretch for me.