Marketing

LDS Fiction Blog

January 24, 2008

Two things. This is a long post. Sorry. (Not really, but that’s the polite thing to say.) If this first topic bores you, scroll down to the next topic which talks about how perspective readers are NOT finding your book. LDS Fiction BlogYou may recall that I mentioned I was starting a companion blog to […]

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Author Branding and Platforms

January 22, 2008

So many publicity/marketing sites talk about the importance of branding yourself and having a platform. First, can you define brands and platforms, and second, are they important to you and your colleagues in making a decision as to who will get a contract and who won’t? Are brands and platforms significant in the LDS marketplace? […]

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Where to Get a Review

January 8, 2008

No doubt you have addressed this subject before, but I’m a relatively new reader. My question is about getting your book reviewed (my publisher is sending out very few review copies). So how should an author go about obtaining reviews? What sources would you recommend? Which reviewers would you recommend on a national level? Your […]

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Chip’s Guide to Marketing Your Book

September 25, 2007

On the advice of Candace Salima (see comments on this post; thanks, Candace), I checked out Chip MacGregor’s blog. Hadn’t seen him before. Interesting guy. Has lots of good tips. I read a few posts, and found this one talking about marketing. That’s been a frequent question around here, so I suggest you go read […]

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Marketing Plan for Writers

September 10, 2007

Could you tell me what’s included in a marketing plan? Is there a particular format? How can I learn how to put together an effective marketing plan? When is the best time to present it to the publisher? Thanks. (PS Cedar Fort will publish my YA LDS novel in spring 2008–woo hoo!) I’ve received marketing […]

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Promotional Expectations

August 31, 2007

What should an author expect from a publisher in the way of promotion? In addition to what I mentioned in yesterday’s post, I made a few suggestions here and here. What’s the best way to promote a book? Depends on the book, the genre, the target audience. There are a few suggestions in the links […]

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More on Promotion

August 30, 2007

Doesn’t promotion/marketing fall mainly to the author, especially in the LDS market? [I added “marketing” to this question, because they’re so closely related.] No, it doesn’t. Yes, an author has to do a lot of promotion for their book but it is an error in thinking that the author does the majority of the promotion […]

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The Horrible Story of Nathan Newauthor

August 28, 2007

On the subject of marketing and promotion, I’m saddened to hear that some publishers don’t get back to their authors in a timely manner concerning promotional events. Sometimes it’s beyond their control and a matter of bad timing, but if it’s a regular occurrence, that’s really unfortunate. And as an author, you may feel hamstrung […]

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Judging a Book by its Cover(s)

August 21, 2007

I’ve never before received an e-mail that had someone else’s entire blog post copied and pasted, followed by the words, “What do you think?” So go read the post and all the comments over on Six LDS Writers and A Frog, then come back here for my opinion. *** As a reader and book buyer, […]

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I’m Not Testy; I Have a Positive Self Image

August 3, 2007

Found in the comments section of yesterday’s post. I moved it here because a lot of people do not read comments and he has a legit concern, complaint. A lot of first time authors ask these kinds of questions. (Although most of them do not call me “testy” or refer to my treatment of their […]

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A Rose by Any Other Name…

July 20, 2007

Do you think authors need to stick with one genre to build readership? Do you think readers will read other works by an author in a different genre? Should authors use pen names if they jump around to different genres? This is one of those “it depends” questions. There are pros and cons to both […]

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Christmas in July

July 12, 2007

I am working on the final edits of a novel that takes place during Christmas time. It is not a “Christmas book” per se, but I’ve begun to wonder, because it’s my first book, if I ought to change the season for marketing reasons. Does the season a book takes place in have any bearing […]

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Behind the Scenes Acceptance Process

July 3, 2007

Can you tell me what happens when you receive my manuscript? Do you have a first reader that sifts through all the manuscripts and then passes on his/her picks to you? When does a manuscript go to outside readers? Do all publishers use committees to decide the fate of a manuscript? Who has the final […]

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Blogging 101—Extra questions

June 28, 2007

I have a blog site, but no one reads it. How do I attract an audience? Read this post and all the comments. Do you think it’s better to have a separate blog from your website or blog within your website? Or does it matter? Whichever is easiest for you. But if your blog is […]

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