Great to see someone else picking up on this! However, there’s something else that bothers me more, and that’s the mis-use of the ‘s. Because it’s sweeping across English-speaking countries, it’s even becoming prevalent here in Germany! There’s a shop not too far from where I live that proudly proclaims “Beauty and Nail’s.” Ugh! And recently, I’m sure I saw this line on the internet somewhere: “Who want’s to be a millionaire?” Holy flying cowpats!
Can you do a Writing Tip Tuesday about this? Help them, LDS Publisher, you’re their only hope! 😉
I have been guilty of adding or omitting the apostrophe—not because I don’t know better but because I’m typing too fast or my software does an auto-fix and guesses wrong.
However, on signage? NO EXCUSE!
The ‘s shows possession.
If the word is plural, there is no apostrophe.
There are some exceptions, for example, its vs it’s. The possessive its has no apostrophe. The apostrophe is only used in the contraction for it is.