Blogging for Readers

June 15, 2007 · 4 comments

in Promotion

When do you think it’s important to establish a web presence? Before you ever have hope of being published, after acceptance of your manuscript, or when the book comes out?

Do you think a blog is sufficient for a web presence?

When do I think wanna-be writers should establish a web presence? YESTERDAY.

If your plan is to publish, start marketing yourself now. When I have an author tell me he/she has a blog that’s getting 100+ hits every day (that’s unique visitors, not page loads), and hosts a forum with over 100 members, and has a monthly newsletter that her loyal following subscribes to, I sit up and take notice.

Anyone who reads your blog (and returns to read again) is a potential book buyer. If they have a relationship with you–even a virtual one–they are more likely to buy your book. In fact, I was at the local LDS bookstore today and bought two books, neither of which I would have ever purchased had I not already read and liked the authors’ blogs.

A blog is sufficient up until your book is accepted. At that point, you’ll want to create an official author website.

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{ 4 comments }

Tristi Pinkston June 16, 2007 at 1:06 pm

I just posted a blog about that today, if you’re interested.

http://tristipinkston.blogspot.com/2007/06/should-you-have-website-or-blog.html

Paul West June 19, 2007 at 4:38 pm

I have a blog site, but no one reads it. How do I attract an audience?

Anonymous June 20, 2007 at 5:41 am

I’ve read your blog, Paul.

Paul West June 20, 2007 at 4:17 pm

Well, okay. One person has read it. Thanks for being my faithful audience, LOL.

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