Blogging for Readers

June 15, 2007 · 4 comments

in Promotion

When do you think it’s important to establish a web presence? Before you ever have hope of being published, after acceptance of your manuscript, or when the book comes out?

Do you think a blog is sufficient for a web presence?

When do I think wanna-be writers should establish a web presence? YESTERDAY.

If your plan is to publish, start marketing yourself now. When I have an author tell me he/she has a blog that’s getting 100+ hits every day (that’s unique visitors, not page loads), and hosts a forum with over 100 members, and has a monthly newsletter that her loyal following subscribes to, I sit up and take notice.

Anyone who reads your blog (and returns to read again) is a potential book buyer. If they have a relationship with you–even a virtual one–they are more likely to buy your book. In fact, I was at the local LDS bookstore today and bought two books, neither of which I would have ever purchased had I not already read and liked the authors’ blogs.

A blog is sufficient up until your book is accepted. At that point, you’ll want to create an official author website.

Comments on this entry are closed.


Tristi Pinkston June 16, 2007 at 1:06 pm

I just posted a blog about that today, if you’re interested.

Paul West June 19, 2007 at 4:38 pm

I have a blog site, but no one reads it. How do I attract an audience?

Anonymous June 20, 2007 at 5:41 am

I’ve read your blog, Paul.

Paul West June 20, 2007 at 4:17 pm

Well, okay. One person has read it. Thanks for being my faithful audience, LOL.

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